The brief: “Rethinking the Rules: Not all rules are acceptable. Find one you believe needs to be rethought and create an appropriate communication channel to talk about it.”

Beyond Labels does not have a boys and girls range. All the items are made to be inclusive and fun. The designs feature popular kid’s characters such as dinosaurs, unicorns, animals, cars, monsters, and more. The only difference is boys and girls can wear whatever character or design they want. 

Why not have dinosaurs and unicorns together? Or lions and butterflies hanging out? What if your favourite dinosaur is a T-Rex and you also love pink?

The possibilities are endless when you begin to share and expand the magical world of kid’s clothes for everyone.